Social and eComm campaign to launch Jillian Harris Christmas collection collaboration with Canvas Home, exclusively at Canadian Tire.

Campaign | eComm | Social | Creative Direction

Creative editorial paying homage to the infamous Rajneeshpuram commune — a celebration of the free spirit and dress inspired by the rising sun.

Art Direction | Creative | Video

Online and social campaign celebrating party themes and decorations for Party City.

Art Direction | Digital | Social

Spring launch of brand consideration campaign for Mark’s on TV, digital and social channels.

Art Direction | TV | Digital | Social

The debut beauty collection for Sears Canada required a brand identity and packaging that appealed to a broad consumer base while reflecting a clean, modern design.

Brand | Creative Direction | Packaging

A style-driven vehicle for Sears Canada showcasing fashion and beauty trends. The quarterly print magazine reached over four million urban Canadian households, the program included digital, social, and pop-up shops.

Brand | Creative Direction | Print | Video

Launch of brand consideration campaign for Mark’s in digital and social channels.

Art Direction | Digital | Social

Their most iconic catalogue, the 2016 Christmas Wish Book, was rethought for Sears Canada with the a new format and reimagined layouts.

Creative Direction | Brand | Strategy | Print

Launch of a reimagined intimates collection for Sears Canada, aimed at a new millennial customer and celebrating an ease of attitude.

Brand | Art Direction | Digital | Social

Digital and social campaign for Sears Canada to showcase their fall trends with an updated, urban edge to cater to a new millennial customer.

Creative Direction | Digital | Social

Supermodel Bar Refaeli was photographed for the Fall and Holiday 2013 Nevada Jeans campaign in collaboration with Sears Canada. Launching as a digital and in-store campaign and featured in LOOK! Report, a quarterly fashion and beauty publication, sent to over four million customers across Canada.

Creative Direction | Signage | Digital | Print

Collection of home essentials from Sears Canada for use across catalogue, in-store and digital.

Creative Direction | Print | Signage | Digital

Launch vehicle for the rebrand of Sears Canada, which included a modernized brand logo and reimagined print catalogue.

Brand | Creative Direction | Print | Logo

Editorial showcasing summer beauty looks for Thoughtfully Magazine social channels.

Art Direction | Social | Video

Rouge was a program for all the P&G brands — including Cover Girl, Olay and Pantene — under the Procter & Gamble beauty umbrella. The website rouge.ca and quarterly publication, Rouge, featured editorial style custom-content relating to beauty, fashion and hair. The magazine was mailed to over 2.5 million Canadian customers.

Brand | Creative Direction | Print | Strategy